Design Studio

Swag Consulting | Wekume

Project Overview

To develop a branded merchandise proposal to support the launch of Wekume’s pilot programme, reflecting the organisation’s values while creating meaningful, engaging designs, and selecting useful items for participants.

My role

I led the consultation, competitive analysis and market research, creative research, design development, and client presentation for the swag concept.

• Met with the client team to assess needs, target audience, and intended outcomes for the pilot programme swag.

• Conducted competitive research and benchmarking to evaluate current swag trends in the industry, and identify appropriate options.

• Developed a detailed proposal including product selection, design direction, and production considerations.

• Applied Wekume’s brand identity, developing a new complementary pattern to reflect the playful, conversational tone for the merchandise.

• Created visual mockups of proposed items and presented the final concept to the client team for feedback and approval.

Essentials Care Kit