Swag Design for Biotech | Refeyn
Project Overview
I worked at Refeyn for 2 years and 8 months full time, initially as a Creative Marketing Associate, before being promoted to Brand Manager. During this time, I defined and implemented the company's visual identity, ensuring consistency across all platforms. I established comprehensive brand guidelines detailing the use of the logo, colours, and typography, maintaining a cohesive brand presence.
Swag Design
I created the swag by adhering to the brand guidelines. I also created a mascot and environment that related to the company's technology. The swag was used at both internal events such as company global annual meetings, and external use: instrument demonstrations at customer's sites, as a gift for customers when purchasing an instrument, and at conferences.
Examples include T-shirt designs, tote bags, socks, notepad, folder, lanyard, and mug design.
T-shirt Design
Journey T-shirt: For this T-shirt design I was inspired by Refeyn’s journey in developing scientific applications for molecular mass measurement. The design reflects the progression of applications, starting with proteins and protein aggregation, followed by empty/full viral vectors, protein-DNA interactions, antibody-protein, antibody-antibody interactions, partially filled viral vectors, lentivirus, and adenovirus. The superhero character guides the journey, using a laser beam to symbolise the mass photometry technology.
Superhero T-shirt: Refeyn instruments use laser light to measure the mass of molecules, producing histograms that resemble skylines. Inspired by this visual similarity, and drawing on superhero references from Batman and Ironman, I designed a mass photometry superhero set against a cityscape formed by histograms as buildings. Refeyn’s icon serves as a target in the composition, while the superhero character emits laser-like beams from their hands, echoing the technology behind the instrument.
Mission T-shirt: The Superhero and Journey T-shirts were designed for the company’s global events over two consecutive years. This design features the company’s mission on the back, alongside a list of molecules representing the key application areas for the technology. The event name is also included as part of the design, bringing together the company’s purpose and scientific achievements.
Tote Bags
This tote bag includes the company values icons. These are: celebrate each other's differences, push the limits of what our technology can do, enable our customers to succeed, share the team workload, and make your actions transparent.
This tote bag includes the mascot design.
Socks
Notepad & Folder
Lanyard & Mug
