Conference Booth Refresh for Biotech | Refeyn (2023-2024)

Project Overview

As Brand Manager at Refeyn, I led a brand refresh to align the company's visual identity with its newest technology. This involved simplifying the overall design language: removing the dotted background, introducing a gradient in Refeyn's signature blue tones, and shifting toward a more human, approachable aesthetic.

Booth Refresh

The trade show booth was a key deliverable of this refresh. I redesigned the large-format assets including the backwall and roller banners, translating the updated brand identity into a physical exhibition space. The new design reflected the cleaner, more modern direction of the brand while maintaining visual consistency with the wider collateral suite.

Software used: Adobe Illustrator, Photoshop, InDesign.

Additional: Print management.

Conference Booth Refresh

Booth design before the brand refresh.
Booth Travel Kit: backlit banner, counter, monitor & roller banners.
Bespoke Booth: custom walls and counter design.

Roller Banner Designs

Conference Site Specific Banners