Design Studio

Brand Management for Biotech | Refeyn

Project Overview

I worked at Refeyn for 2 years and 8 months full time, initially as a Creative Marketing Associate, before being promoted to Brand Manager. During this time, I defined and implemented the company's visual identity, ensuring consistency across all platforms. I established comprehensive brand guidelines detailing the use of the logo, colours, and typography, maintaining a cohesive brand presence.

Brand Identity Development

I designed a diverse range of brand collateral, from small-scale materials such as business cards, flyers, and brochures to large-format assets like roller banners, backwall banners and booth design, packaging, social media, website mockups, and graphics for specific marketing campaigns and swag, ensuring a unified brand experience across the brand collateral.

I also managed product photography, video production, from planning, to post-production and completion stages, ensuring a high-quality, globally consistent brand aesthetic.

To align Refeyn’s visual identity with its cutting-edge technology, I introduced a brand refresh that was inclusive of Refeyn’s newest technology. This involved simplifying the design, removing the dotted background, and incorporating a gradient in Refeyn’s signature blue tones. The updated identity also emphasised the human aspect of the brand, making it more approachable and engaging.