Visual Identity and Collateral Design | Inya Gold

Project Overview

Inya Gold needed a basic visual identity, including a logo, colour palette, business card, and jar label design.

Logo Concept & Design

I designed the logo in close collaboration with the founder, incorporating a stylised drop in the “o” of “Gold” to reflect the product’s texture. The colour scheme was developed around her concept of a vegan product, with a gold like colour. The stylised drop became the icon for the bullet points.

Deliverables

- Logo design.

- Visual identity colour spec.

- Business cards.

- Labels for products.